Keynote Speakers

Keynote Speakers

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Dr. Xiaodong Li

Huaihua University, China

Xiaodong Li, PhD, teacher of Huaihua University, member of International Sports Psychology Association, lifetime member of International Chinese Sports and Health Association. He has published more than 50 papers in "Frontiers Aging Neuroscience", "Basic & Clinical Pharmacology & Toxicology", "Journal of Beijing Sport University", "Journal of Tianjin Sport University" and other journals, and participated in many international academic conferences and presented keynote reports. He presided over and participated in more than 10 projects at all levels. He has obtained two invention patents, written two textbooks, and participated in editing many textbooks. His students' innovation and entrepreneurship project under his instruction and guidance was approved by the national level.

Speak Title: Long-term effects of health literacy training for community sports instructor


Prof. Lianne Lam

The Hong Kong Polytechnic University,China

Prof. Lianne Lam is a Professor of Practice with the Department of Management and Marketing of the Faculty of Business, The Hong Kong Polytechnic University. She is also a visiting lecturer at the Hong Kong University School of Professional and Continuing Education on Behavioral Approach to Conflict Resolution and Negotiation Skill, at their Beijing, Shanghai, Guangzhou and Chengdu centers.  Prof. Lam received her DBA form the Hong Kong Polytechnic University focusing on Environmental Education. Her thesis paper was awarded as the first runner up of the "Best Thesis of the Year" and was presented in the Public Management Research Conference in the University of Wisconsin in 2013, and at the Academy of Management in 2017. Prof. Lam also holds an EMBA Degree, a Bachelor of Law Degree with the Peking University, and a Bachelor Degree in Actuarial Science with the University of Toronto. Born and raised in Hong Kong, Prof. Lianne Lam dedicates to foster positive thinking and sustainable development in Hong Kong.  She founded the Hong Kong Sustainability Society, a non-profit organization, in 2014, and now acts as the CEO of the organization.

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Prof. Mike Tse

Operations Management and Business Analytics, Cardiff University

Dr. Mike Tse joined the Logistics and Operations Management (LOM) Section in Cardiff Business School as a Reader in Jan 2020. Before that, he worked as a Senior Lecturer (Associate Professor) at the York Management School (TYMS) in the University of York. In 2018, he served as Head of the Operation Management Group in the TYMS. His research interests have been in the fields of Operations Management and Data Analytics, in particular the area of risk and resilience in both supply chain and big data environments. He has gained wide recognition in this field, both nationally and internationally. Much of his research focuses on the investigation of risk dimensions and risk remedy practices that organisations adopt in a changing and complex environment. Faced with uncertainties and environmental dynamism, organisations are having to find alternative ways to react and survive in company and/or supply chain crises. His interest is in how companies and their decision-makers respond to a devastating crisis (such as a product recall incident), an event that demands a quick and effective risk management strategy and changes in the nature of company operations. In order to ensure organisational resilience, such changes will often involve new activities, skill-sets and technologies. More recently he has explored how to conduct risk and resilience analysis by integrating different types of data sources, such as financial, panel data and social media data.

Speak Title: Unpacking the impact of social media analytics on customer satisfaction: Do external stakeholder characteristics matter?


Operations and supply chain management (OSCM) scholars have recognised that firms are increasingly utilising social media analytics (SMA) to garner market reactions from their external constituents in order to satisfy customers’ various demands (Gu and Ye, 2014; Chan et al., 2016; Lam et al., 2016; Cui et al., 2018). For instance, through using multi-channel SMA, the Intercontinental Hotels Group (IHG) generated the corporate metrics and a scorecard with over 5,000 variables from social media traffic data, and to link those to deliver brand preference and customer engagement (Gibb, 2015). However, without appropriate governance of SMA, firms may fail to address customer concerns due to slow response to unexpected consequences. Although the importance of SMA has been widely demonstrated in the OSCM literature (e.g. Abrahams et al., 2015; Chan et al., 2016), empirical evidence as to the impact of SMA on CS is scarce. Some practitioners question the benefits of using SMA. the purpose of this paper is to empirically evaluate whether the impact of social media analytics (SMA) on customer satisfaction (CS) is contingent on the characteristics of different external stakeholders, including business partners (i.e. partner diversity), competitors (i.e. localised competition) and customers (i.e. customer engagement). In this research, Using both subjective and objective measures from multiple sources, we collected primary data from 141 hotels operating in Greece and their archival data from TripAdvisor and the Hellenic Chamber of Hotels (HCH) database to test the hypothesised relationships. Data were analysed through structural equation modelling. Findings: This study confirms the positive association between SMA and CS, but it remains subject to the varied characteristics of external stakeholders. The study provides novel insights for managers on the need to consider external stakeholder characteristics when implementing SMA to enhance firms’ CS, and for researchers on the value of studying SMA implementation from the Contingency Theory perspective.


Dr. Muhammad Ibrar

Harbin Institute of Technology

Dr. Muhammad Ibrar is a Ph.D scholar of Public Administration, in School of Management, Harbin Institute of Technology, Harbin, P.R China. Before commencing his doctoral research, he worked as a lecturer in Government Postgraduate College Dargai Malakand. He received his post-graduation degree in Sociology from the University of Agriculture, Peshawar, Pakistan. Currently his research area is CPEC transportation and policy making.

Speak Title: Residents’ Perceptions About Family Planning Program For Decision Making


The current study was conducted in District Malakand, Pakistan. The study proceeded with the objectives to assess residents’ perceptions about the awareness, social recognition and FP department initiative about family planning program for decision making. Pakistan is the sixth most populous country in the world and the population is increasing day by day, which leads to scarcity of resources, and when the resources decrease it creates social problems in the society. Also, Pakistan is slightest capable to give great addition of youth with foodstuff, clothing and schooling, and youthful adult with employment, demanding to smash out the vicious circle of scarcity. Due to the mentioned state of affairs it is essential to execute appropriate studies in the field of family planning, because we can only control the situation by construction of proper check on population explosion. Consequently the researcher found it needed to have an in detail study, in order to realize the factors answerable for ineffectiveness of family planning programs in Pakistan. The study has also explored additional important factors, which hamper the practices of family planning: such as cultural issues and religious biases. Moreover it would try to cover up with possible remedial measures for policymakers in determining the future line of action. It is concluded that family planning is functioning, people approval to it, and contributing positively towards condensing birth rate. Awareness program strengthening through seminars, the involvement of religious and motivation towards higher adoption rate were suggested is policy recommendations in light of the study.